Professional headshots and branding photo sessions are two different types of photography and while both are essential for building a strong personal or business brand, they differ significantly in their approach, execution, and end goals. Here’s a closer look at the differences between these two types of photography sessions:
Professional Headshots
1. Purpose: Professional headshots are primarily used to put a face to your name. They are essential for profiles on LinkedIn, company websites, business cards, and other professional platforms. The main goal is to convey professionalism, approachability, and confidence.
2. Focus: The focus of a headshot is on the subject’s face and upper body. This type of photo is tightly cropped, usually from the shoulders up, to highlight the individual's facial features and expression.
3. Background: Headshots typically have a simple, uncluttered background. The backdrop is often a solid color or a softly blurred out setting that doesn’t distract from the subject.
4. Wardrobe and Styling: In headshots, the attire is professional and appropriate for the subject’s industry. The aim is to ensure that the clothing, hair, and makeup are polished and reflect the professional image the subject wants to convey.
5. Expression and Posing: Expressions in headshots are usually neutral to friendly. The poses are straightforward, focusing on eye contact with the camera to create a connection with the viewer.
Branding Photo Sessions
1. Purpose: Branding photo sessions are more comprehensive and are used to tell a story about the individual or business. These sessions aim to capture the essence of the brand, showcasing personality, values, and the unique aspects of what the brand offers.
2. Focus: The focus in a branding session is broader. It includes the subject, the environment, and often, the activities that represent the brand. These photos give a fuller picture of who you are and what your brand stands for.
3. Background: Branding photos utilize various settings that are relevant to the brand’s story. This can range from office spaces and studios to outdoor locations and specific venues that reflect the brand’s personality.
4. Wardrobe and Styling: Wardrobe choices in branding sessions are more diverse and tailored to fit the brand’s image. Outfits might change throughout the session to show different facets of the brand. Styling can be more relaxed or creative, depending on the brand’s personality.
5. Expression and Posing: Expressions and poses in branding photos are more dynamic and varied. The goal is to capture natural, authentic moments that resonate with the brand’s audience. Poses can range from candid shots to more orchestrated scenarios that depict the brand’s activities.
Both professional headshots and branding photo sessions are vital tools in establishing a strong personal or business brand. Whether you need a polished headshot for your LinkedIn profile or a series of engaging photos to tell your brand’s story, investing in professional photography will always yield substantial benefits for your personal and professional image.
I love working with businesses and helping your brand come to life. Send me a text 515-890-0879 or email brittany@insitecreatives.com and I can help you decide what will be best for your business and marketing needs. I offer Headshots, full branding sessions and mini branding sessions at my studio 2-3 times a year.
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